Sid’s Farm, a D2C dairy brand based in Telangana, on Tuesday announced the launch of its new product, ‘Sweet Lassi’, to coincide with the festive celebrations of Holi so that people may enjoy the season of giving and feasting with greater wholesomeness. The Sweet Lassi, packed in 200 ml recyclable food-grade disposable cups, is attractively priced at Rs 30 to appeal to both the young as well as the young at heart. This product will be immediately available in Hyderabad, where it is being distributed through the direct-to-consumer channel and shall be available for home delivery. Sweet Lassi will also be available soon in Bengaluru, where it will reach consumers through designated and easily accessible eCommerce and aggregator channels. Speaking about the new product, Mr. Kishore Indukuri, Founder, Sid’s Farm, said, “We are possibly looking at a harsher than usual summer this year. We felt the time was right to introduce an Indian beverage that cuts across generations, and needless to s...