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who makes santa cruz vehicles
I'm a seasoned industrial engineer with a keen interest in machine learning. Here to share insights on latest industry trends.
The Santa Cruz is a pickup truck produced by Hyundai, marking the South Korean automaker's entry into the pickup truck market segment. Officially introduced in 2021, the Santa Cruz combines the comfort and features of a crossover SUV with the practicality of a truck, aiming at a lifestyle-oriented audience. It is manufactured in Hyundai's Montgomery, Alabama plant in the United States. This strategic move allows Hyundai to better cater to the North American market's appetite for trucks and SUVs, while also navigating the complexities of the Chicken Tax, which imposes tariffs on imported trucks. The Santa Cruz is part of Hyundai's broader strategy to diversify its vehicle lineup and strengthen its presence in high-demand segments across key markets.
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