INEOS Styrolution, the global leader in styrenics, has announced today that its new polymer modifiers introduced only recently have triggered a lot of interest by customers.

Particular factors contributing to the increased popularity of INEOS Styrolution’s modifiers are their effectiveness with PVC and the special properties of Styroflex, one of INEOS Styrolution’s SBC polymers.

INEOS Styrolution’s modifiers help PVC to cope with the increasing effects of climate change by enhancing its heat and UV resistance plus its mechanical property retention. A demand spike for the ASA Luran® S PVC modifiers indicates the demand for this ability. Today, the majority of EMEA PVC processing companies already use, or currently perform tests with, our modifiers.

The SBC polymer Styroflex has unique capabilities derived from its intermediate polarity, high flow, bonding capabilities and immense elasticity. It sparks a lot of interest as highly efficient modifier for processing and mechanical properties of natural fibers, highly filled compounds and composites.

Till Mills, Business Development Manager Plastics at Caldic, one of INEOS Styrolution’s specialised distribution partners says: “Together with INEOS Styolution, Caldic is offering a set of powder grades for polymer modification that can support our customers in improving their selected product properties to enhance existing application designs and develop new ones for the future, while simultaneously caring for the planet.”

Mikko Långström is Sales Manager at Bjørn Thorsen, INEOS Styrolution’s other specialised distribution partner for the new modifier portfolio. He says: “With constantly increasing performance requirements for end-products an increasing number of OEMs is looking into polymer modifiers as a viable option to achieve a boost in material performance. The styrenic modifiers portfolio from INEOS Styrolution answers directly to this demand and enables us to provide our customers solutions that have previously not been available – essentially bringing higher value solution to the end-customers.”

Stephan Gschwind, Business Development Manager at INEOS Styrolution summarises: “When we came up with the idea of bringing an entire portfolio of new polymer modifiers to market, we quickly realised that we are on to a great concept. Already during the development phase we worked with a range of customers to understand their needs, develop our offering and help them to make their great products even better.”

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