Popular Indian tire manufacturer MRF Limited 2015 announced a global partnership One of the main sponsors of the International Cricket World Cup. During the event, the participants also got a first glimpse of the ICC Cricket World Cup trophy.

This partnership will be a great opportunity for MRF KM to provide various branding opportunities to all the stadiums during the Cricket World Mammen. Chairman and Managing Director, MRF Limited: “This is a historic moment for MRF as the association proudly announces the ICC Cricket World Cup 2015 as a proud tribute to the sport and its spirit and an event to be enjoyed by millions of passionate fans in India and around the world. Srinivasan, President of the World. n ICC said: ICC welcomes MRF is delighted to be the Global Partner of the ICC Cricket World Cup 2015. This will enable the brand to reach out to consumers around the world. MRF is an active promoter of sport and its decision to partner with the ICC in these difficult economic times demonstrates its commitment to the ICC and its trust and support for a premier event.

The Motor Tire Manufacturer and the MRF Pace Foundation Academy have worked together for nearly 30 years and we have produced some of the best fast bowlers in world cricket. Currently, Virat Kohli, Shikar Dhawan, Gautam Gambir and Sanju Samson are MRF brand ambassadors.

The 2015 ICC World Cup will begin on February 14, 2015, with a total of 49 matches to be played in 14 stadiums. Seven of them are New Zealand and the other is Australia. Apart from the 10 full members, four pre-selected countries like Afghanistan, Ireland, Scotland and UAE will also participate in the tournament.