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MRF takes India to luxury tyre market

  9
 May 30, 2024

NEW DELHI: Tire giant Michelin today launched its co-brand Scorcher. in addition to Harley-Davidson’s Indian network, there are six more Scorcher The range of tires will be sold by all Michelin authorized dealers across India, Michelin said in a statement.

The Scorcher 11 and Scorcher 31 are mounted on Harley-Davidson Sportster on original equipment, Dyna, V-Rod and Harley-Davidson Stret motorcycles.

Pradeeep, Business Director, Michelin Two Wheelers, Africa-India-Middle East: “We are delighted to offer the Michelin Scorcher in alternative markets to our network of Michelin dealers across India,” said G Thampy.

He added that with the launch of the new range, the tire portfolio covers the widest range of recreational motorcycles in India.

The launch of co-branded tires in India is part of a global agreement between Michelin and Harley-Davidson. The two companies have been partners since 2008 for many years.

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