NEW DELHI: Apollo Tyres on Thursday said it has partnered with Sachin Tendulkar as the company’s brand ambassador for the fifth consecutive year.

This is the first time a company has hired a celebrity as a brand ambassador.

Realizing the true potential of the Apollo brand by ensuring that Sachin Tendulkar is associated with our brand is key to our growth and I am confident that this partnership will help us grow further.” .

Apollo Tyres is not only the global tire partner of Manchester United in the English Premier League, but also in the Bundesliga with Borussia Mönchengladbach.

In India, it is the main sponsor of the Indian Super League (ISL) Chennaiyin Yes Football Club and the title sponsor of the I-League Minerva Punjab Football Club.