NEW DELHI: French tire giant Michelin on Monday partnered with online marketplace Snapdeall to sell its products through its e-commerce platform. Mohan, Commercial Director, Michelin India, said, “Snapdeal with its large user base and pan-India reach was an obvious choice. We believe that this new channel will strengthen our existing distribution channels and provide parallel sales to our dealer channel.” Name.

Through this partnership, consumers will be able to purchase Michelin tires from authorized dealers through Snapdealll online ordering and request for installation at a time and place of their choice.

He added, “Consumers can opt for same-day free accessories and get exclusive discounts on services such as alignment and balancing.”

Bada Malick, VP Omnichannel, Snapdeal “Our recently launched omnichannel platform Janus” facilitates online product discovery and nearby offline installation services.”