Recently, Tmall Home Industry "Titanium Kitchen trend Conference and Summit Forum" was held in Hangzhou, releasing the "2024 Tmall Home Titanium Kitchen utensils trend White Paper". Centering on the emerging titanium kitchen utensils in recent years, we discussed the development opportunities, consumption trends and operation strategies with industry experts such as China hardware products Association, China Nonferrous Metal Industry Association and Cup and Kettle Association, so as to clarify the development direction of the industry. help Tmall merchants to explore new business opportunities and new growth points in layout.
Tmall data show that titanium pot titanium cup has gradually become a new choice of tableware for many families. Titanium-containing kitchenware sold more than 600 million yuan last year, with an annual growth rate of more than 120% over the same period last year. During the period of June 18 this year, the turnover of Tmall titanium pot category increased by more than 200% compared with that of last year, and more than 10 million popular style items such as Subor titanium iron non-stick wok emerged. Tmall, as the largest e-commerce platform in China, has always been at the forefront of the consumption trend. "through the joint efforts of all parties to promote the development of titanium kitchenware industry, and the establishment of Tmall Titanium Kitchen Alliance, we strive to achieve a new track of 1 billion scale in the future." said Enzhong, general manager of Taotian Group Home Life.
China is not only the world's largest producer of sponge titanium and titanium materials, but also a consumer of sponge titanium and titanium materials. "with people's diversified needs for the health, safety and beauty of kitchen utensils, titanium materials have been rapidly developed and widely used in the civilian field." An Zhongsheng of China Nonferrous Metals Industry Association said. "Titanium material is safe and non-toxic, titanium frying pan has low weight and low thermal conductivity, and can concentrate local heat. It not only improves the cooking efficiency, but also saves physical strength. " The release of the "2024 White Paper on the trend of Titanium kitchenware in Tmall's Home" will further consolidate the position of titanium in the field of kitchen utensils and promote the whole tableware industry to a new standard. for food and kitchen utensils enterprises to achieve phased leaps to provide a valuable reference. Among them, the Titanium Catering Guide equation provides brands with a new idea of product innovation based on users' actual application scenarios, which will help businesses to capture market demand more accurately. In addition, the meeting also invited Wang Zhenhua, president of Subor Cookware, Chen Helin, chairman of Estelle, Zhou Heping, chairman of Kangbach, Xia Feijian, executive director of Feijian, Wu Liangwei, executive director of Fuguang, Xu Rongpei, chairman of Hangzhou Temei engraving, and other industry experts and brand representatives. they respectively shared their exploration and achievements in titanium product development around "health, innovation and service". And said that in the future will work together to improve product quality and service level, to support the industry to achieve healthy and high-quality development. With the efforts of industry, platform and brand merchants to promote the progress of technology and material science, consumers have used titanium kitchen products with high quality and low price to enhance a healthy and quality life experience. "in the face of the upcoming double 11 promotion, Tmall will also play the role of a platform, investing real money in consumption coupons, surprise red envelopes, policy incentives, and so on, to help more businesses do big business." Tmall home life home industry general manager Chang Yi said.
There are always new opportunities in the consumer field, and in Tmall platform, subdivided demand can become a big business. In the past three years, Tmall has incubated 10 billion new tracks such as playing, camping, cycling, skiing and pets, giving birth to more than 5000 new brands with turnover of more than 10 million within three years of opening the store, and has become the preferred position for brand management and merchants to create brands.
