Yuan Zhongxue, Director of the National Rubber Center, went to the Yunnan market to investigate the current situation of the tire industry

Yuan Zhongxue, director of the National Rubber and Tire Engineering and Technology Research Center and honorary chairman of Racing Wheel Group, led a team to Kunming, Yunnan, to conduct a field visit to local tire stores to gain an in-depth understanding of liquid gold tire sales and user feedback. At the same time, he also held discussions with local Black Hawk tire dealers and retailers to discuss the opportunities and challenges faced by Chinese tire brands in the new situation.

Yuan Zhongxue, honorary chairman of the Sailun Group, said during the inspection that since the reform and opening up, China has learned from the advantageous experience of western countries in the field of industrial manufacturing. Although China's tire industry started relatively late, it has accumulated a good foundation in the technology, market and talent of international tire brands. The rapid development of economy and the improvement of automobile industry have also created favorable conditions for the improvement of tire production technology, and all kinds of tire scientific and technological achievements continue to emerge.

Yuan Zhongxue said that as a tire demonstration base, Race Wheel Group makes use of the superior resources of Qingdao University of Science and Technology to devote itself to innovative research and development of liquid gold tires. In the past two decades, with the investment in basic R & D and the support of the National Oak Center, racing wheels have made remarkable breakthroughs in many fields, such as safety, energy saving, wear resistance, comfort and mute. This achievement proves that Chinese brands can also make great progress in the competition through technological innovation.

Yuan Zhongxue stressed, "although China has established a relatively complete tire product system, the building of domestic tire brands is still facing great challenges." He believes that the cultivation of brands requires sustained efforts, which not only depends on the quality of products, but also involves soft power such as enterprise management, scientific research capacity, cultural heritage and service level. He said that an excellent product is not necessarily an outstanding brand, but behind an excellent brand must be an excellent enterprise as a support. Brand represents the cultural values of the enterprise, its dedication to consumers and its responsibility to society. Only through continuous innovation, continue to provide high-quality products and services, while undertaking social responsibility and giving back to the society, can we create an excellent brand image.

Yuan Zhongxue said that domestic tires still need to be ploughed in the areas of innovative research and development, market development, brand building and cultural construction. He said that racing wheel is willing to work closely with distributors and retailer partners to create a healthy market environment and enhance the popularity of the products. He stressed that the racing wheel is not limited to the field of research and development, but also extends its focus to the market terminal and fully understands the market demand. After all, dealers and retailers are bridges between enterprises and consumers, and joint efforts can enable more car owners to experience the value brought by high-tech products such as liquid gold tires, so as to create value and share value.

The strategy of the management cadres of the racing wheel group to go deep into the market and promote the whole staff marketing has once again been emphasized by Yuan Zhongxue. He explained that only when cadres go deep into the market and understand the needs of enterprises, products, management, markets, industries, as well as partners and users, can they be market-oriented, continue to innovate, achieve positive internal and external interaction, and constantly improve enterprise management. carry out the mission of the enterprise.

Finally, Yuan Zhongxue expounded his expectations and prospects with "a single flower does not make spring, a hundred flowers blossom in spring". He hopes that with the joint efforts of everyone, innovative achievements such as liquid gold tires can get more attention and support. He called on all parties to pay attention to customer value creation, jointly create a healthier and dynamic market environment, and promote the development of China's tire industry towards higher quality through high-quality products and services.