SAP and Longbai Group have reached strategic cooperation, cloud helps green globalization development

Beijing, July 28, 2023-Recently, SAP and Longbai Group Co., Ltd.(hereinafter referred to as "Longbai Group ") reached a strategic cooperation.  Longbai Group chose SAP S/4 HANA Cloud (ERP Cloud) to build a digital base, realize cloud management, empower green and high-quality development with technology, and consolidate the global leadership position of titanium dioxide. SAP CEO Christian Klein personally attended and witnessed the signing of cooperation between the two parties during his visit to China.

Xu Ran, vice chairman of Longbai Group, said: "Longbai Group has always insisted on leading development with technological innovation. Introducing SAP products is an important decision in our digital construction process. SAP brings us not only products and experience, but also new management concepts and methodologies. Relying on SAP's innovation and rich industry practices, we are full of confidence in quickly moving to the cloud. By opening up information barriers in each business segment, we will improve enterprise operating efficiency and bring the company's business development to a new level." nbsp;

Longbai Group and SAP reach strategic cooperation

Dr. Huang Chenhong, Global Executive Vice President of SAP and President of Greater China, said: "As the world's leading titanium dioxide company, Longbai Group is at the forefront of internationalization and is a typical representative of Chinese companies going abroad. We are very pleased to reach a cooperation with Longbai Group to inject new digital momentum into its development. SAP has always adhered to the concept of 'in China, for China', and hopes to help more outstanding Chinese companies rapidly transform into the cloud through technological empowerment, achieve green and sustainable development, and seize opportunities in the process of globalization."

Longbai Group is the world's leading titanium dioxide company, with titanium dioxide and titanium sponge production capacity ranking first in the world. Its titanium dioxide export share exceeds 50%, and its products are sold in more than 100 countries. As a white pigment with superior properties, titanium dioxide is widely used in coatings, plastics, papermaking, printing inks, chemical fiber, rubber, cosmetics and other industrial fields. As the Group's business landscape continues to expand, IT systems need to respond flexibly and quickly to business needs and support the Group's unified global and transparent decision-making management. Therefore, further optimization and upgrading are urgently needed.

Longbai Group will leverage SAP S/4 HANA Cloud, SAP Analytics Solutions such as Cloud (Analytical Cloud) and TM Transportation Management build digital core systems in the cloud, quickly open up data and business flows of each business segment, comprehensively improve operational efficiency, enhance the efficiency and resilience of the global supply chain, and cope with the ever-changing market challenges, support the Group's comprehensive upgrade and transformation, expand overseas markets, and further consolidate Longbai Group's leading position in the global titanium dioxide field. In the future, the two sides will also cooperate in depth in ESG and dual carbon fields to help Longbai Group achieve green and sustainable development.