Brand value soared by 15 billion yuan! Linglong Tire opens a new chapter in rapid development

On June 16, it was reported that the 20th World Brand Conference hosted by the World Brand Laboratory was successfully held in Beijing. The "China's 500 Most Valuable Brands" analysis report released at the conference showed that the brand value of Linglong Tire reached 82.717 billion yuan this year, an increase of nearly 15 billion yuan from last year. This achievement puts it 111th on the list.

The theme of this World Brand Conference is "Artificial Intelligence and Web 3.0: New Frontier for Brands." Dr. Dinghaisen of the University of Oxford, CEO of the World Managers Group and the World Brand Laboratory, said that artificial intelligence, as a powerful technology, is revolutionizing the way companies build brands and marketing, by providing powerful new tools and insights.

It is understood that Linglong Tire has always been at the forefront of innovation. In recent years, it has seized the opportunity of the digital revolution, not only applying artificial intelligence in production and manufacturing, but also conducting in-depth exploration in brand marketing. Through big data analysis and predictive analysis, Linglong Tire can identify patterns and trends in user behavior, create personalized marketing information and promotional activities for users, thereby establishing closer connections with consumers and promoting the sustainable development of the brand.

At the same time, Linglong Tire launched a new retail model in 2020 to provide comprehensive empowerment for stores through a standardized digital marketing system and a visualized big data system. Through an operating model that combines online and offline, tire and non-tire businesses, and sales and services, Linglong Tire provides users with a more convenient and comprehensive tire purchase service experience, establishes lasting relationships with users, giving full play to the advantages of artificial intelligence tools.

It is worth mentioning that Linglong Tire pays attention to environmental, social and governance scores during the brand building process. The company introduced Low Carbon International to measure the carbon emissions of brand companies, and promoted brands to add the "Carbon Emission Score" label to measure brand leadership characteristics, especially ESG scores. In order to enhance the company's ESG competitiveness, Linglong Tire actively promotes sustainable development and joins the Global Sustainable Natural Rubber Platform (GPSNR), becoming the first tire company in the mainland of China to officially join the platform. Through efforts in quality management system construction, public welfare investment and compliance management, Linglong Tire has built a more extensive, professional sustainable development ecosystem with social value.

So far, Linglong Tire has been ranked on the "China's 500 Most Valuable Brands" list for 20 consecutive years, and has maintained a growth rate of more than 5 billion yuan for ten consecutive years. This brand value growth of nearly 15 billion yuan fully proves that Linglong Tire is in a period of rapid development driven by artificial intelligence and sustainable development. Artificial intelligence and Web 3.0 are disrupting brand building at an exponential rate. Linglong Tire will continue to seize the opportunity of the new technological revolution, find innovation breakthroughs in this new field, and continue to improve brand trust and loyalty.