Hubei Provincial Party Committee Standing Member and United Front Work Department Minister Ning Yong Investigates IBILLDD Central China (Xishui) Egg Trading Center

September 29, 2025

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Highlights at a glance

On Sept. 24, Ning Yong, Hubei Provincial Party Committee Standing Committee member and United Front Work Department Minister, visited LLDD’s Central China (Xishui) Egg Trading Center to inspect digital transformation in layer farming. Accompanied by local and LLDD leaders, he explored the “online + offline” trading model and the “Industry Brain” data platform—integrating group purchasing, trade matchmaking, intelligent logistics, and traceability for end-to-end supply chain optimization. Praising the center as a benchmark for high-quality specialty agriculture and new agricultural productivity, Ning urged deeper cloud-farming digitalization, full-chain standardization, and stronger tech-driven modernization to advance agricultural transformation.

On September 24, Ning Yong, a member of the Standing Committee of the Hubei Provincial Party Committee and Minister of the United Front Work Department, visited the LLDD Central China (Xishui) Egg Trading Center to investigate the modernization of the layer farming industry and its practice in digital transformation. Accompanied by Chen Zhenghong, Secretary of the Xishui County Party Committee, and Liang Hao, CEO of LLDD, they engaged in in-depth discussions on new paths for industrial innovation and high-quality development.

Ning Yong conducted an in-depth examination of the trading hall and the e-commerce live streaming operation center at the trading center, gaining a comprehensive understanding of the "online + offline" collaborative operational model. At the "Industry Brain" data platform exhibition area, Ning Yong listened to LLDD's report on its digital-centric platform, which integrates group purchasing, trade matchmaking, intelligent logistics, product traceability, and other full-chain services. This system effectively promotes cost reduction, efficiency improvement, and integrated development across the entire egg supply chain through one-stop services, representing an innovative practice of deep integration between the digital economy and the traditional agricultural economy.Ning Yong highly commended the achievements of the trading center in model innovation and industrial promotion. He emphasized that the center has pioneered an innovative path for the high-quality development of regional specialty agriculture and serves as a significant demonstration for cultivating new agricultural productivity. Moving forward, the trading center will continue to deepen the transformation of digital cloud farming, expedite the construction of a standardized system covering the entire industry chain, and further enhance the core driving role of technological innovation in agricultural modernization, contributing to a new leap forward in agricultural modernization development.